Daily Archives: February 8, 2014

CSX Returns as Sponsor for David Ragan

David Ragan learns how to operate a train during a visit to CSX in this undated photo [Breaking Limits LLC]

David Ragan learns how to operate a train during a visit to CSX in this undated photo [Breaking Limits LLC]

Team FRM announced today that CSX has re-signed as a sponsor for David Ragan for 2014.

After a successful season promoting rail safety with David Ragan in 2013, CSX will again partner with the race-winning driver and Front Row Motorsports’ No. 34 team for the 2014 Sprint Cup Series season. The partnership will include primary sponsorship of Ragan’s Ford Fusion for four races — at Daytona International Speedway in February, Darlington Raceway in April, Michigan International Speedway in August and Richmond International Raceway in September.

CSX will also be an associate sponsor at Pocono Raceway in August and at Charlotte Motor Speedway in October.

In addition, the “I Brake for Trains” bumper sticker will be on the back of Ragan’s car for all 36 races of the Sprint Cup schedule.

According to CSX Corporate Communications Director, Gary Sease:

NASCAR provides a highly effective platform to communicate a very powerful safety message, and having a spokesperson who is very likeable and articulate and happens to be in the target demographic we’re trying to reach makes for a winning combination. David brings unique credibility to the message that walking on tracks is reckless behavior that can be deadly.

Team FRM owner Bob Jenkins is also excited to have CSX return, stating:

We developed a great relationship with CSX last year, and we actually grew together as the season went on. We celebrated our first team win at Talladega with the 34 car, and CSX jumped on the opportunity to celebrate that win by joining us for the All-Star race. And this year the program is even bigger. We’re proud to be partnering with a successful Fortune 500 company and helping to spread their message.

[Team FRM]