Tag Archives: Kansas Speedway

Smokey Mountain Herbal Snuff Joins RCR’s Nationwide Series Effort

Smokey Mountain Herbal Snuff Paint Nationwide Paint Scheme [RCR]

Smokey Mountain Herbal Snuff Paint Nationwide Paint Scheme [RCR]

WELCOME, N.C. – Richard Childress Racing announced today that Smokey Mountain Herbal Snuff will serve as a primary sponsor for five races this season with NASCAR Nationwide Series drivers Brian Scott and Brendan Gaughan.

Scott and his No. 2 team will wear the company’s colors at Iowa Speedway on May 18, Indianapolis Motor Speedway on July 26, Richmond International Raceway on September 6 and Kansas Speedway on October 4. Gaughan and the No. 62 team will support the tobacco-free smokeless brand at Texas Motor Speedway on November 1. In addition to the five-race primary sponsorship, Smokey Mountain will also have an associate-sponsorship presence on both the No. 2 and No. 62 Camaros throughout the 2014 season.

“Smokey Mountain Herbal Snuff has been and continues to be a proud supporter of the NASCAR Camping World Truck Series,” said Dave Savoca, President of Smokey Mountain Chew, Inc. “Through our partnerships in NASCAR, we have seen measurable growth in our brand and want to continue that growth by tapping into the NASCAR Nationwide Series and their 32 million loyal fans. We believe that Richard Childress Racing and their duo of drivers Brian Scott and Brendan Gaughan are the perfect avenue to help increase brand awareness, drive sales and keep the Smokey Mountain name at the front of the field.”

Known as America’s original and best-selling, tobacco-free smokeless snuff, Smokey Mountain Herbal Snuff can be found in retailers across the country. Smokey Mountain Herbal Snuff is notably the world’s largest tobacco-free smokeless company. An industry leader and inventor, the tobacco-free and nicotine- free chew, is an option for consumers who are looking to quit or reduce their consumption.

Smokey Mountain Herbal Snuff comes in a variety of flavors including, Wintergreen, Classic, Straight, Arctic Mint, Cherry, Peach, and Grape. Wintergreen and Arctic Mint pouches are also available. For more information or to order your favorite flavor of Smokey Mountain Snuff visit, www.SmokeySnuff.com.

“Smokey Mountain is really becoming a big part of the NASCAR culture with their involvement and investment bringing awareness to their various brands,” said Richard Childress, president and CEO of RCR. “We feel honored they have chosen to become part of our team and go racing with both Brian Scott and Brendan Gaughan. Now, it’s up to us do Smokey Mountain and their people proud with great results on the race track.”
For more information on today’s announcement, and all that is happening at RCR, please visit rcrracing.com.

About Smokey Mountain Snuff:
Smokey Mountain is America’s original and best-selling tobacco-free smokeless brand. Appealing to adult smokeless tobacco consumers who are seeking tobacco-free and nicotine-free alternatives, Smokey Mountain is available in long cut and easy-to-use pouches. For more information visit www.SmokeySnuff.com.

About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2014 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/Wix Filters Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager Chevrolet), Brendan Gaughan (No. 62 South Point Hotel and Casino Chevrolet) and a multi-driver lineup with the No. 33 Menards Chevrolet team.

[RCR]

Goodyear to Expand Use of Multi-Zone Tread Technology

2011-nascar-sprint-cup-jimmie-johnson-goodyear-tires

Goodyear will expand the use of Multi-Zone Tread Technology in 2014. Goodyear’s Multi-Zone Tread technology features two distinct compounds in one tire. One zone is for enhanced traction and the other is for greater endurance.

Last year, Goodyear debuted the tires at Atlanta Motor Speedway, and used them again at the fall race at Kansas Speedway. While Goodyear still expects to run the multi-zone tread tires at Atlanta and Kansas again this year, they will also expand the program to Texas Motor Speedway and Richmond International Raceway at a minimum. If in-season tire tests go well, the program may be further expanded to other, unspecified tracks.

Goodyear director of race tire sales, Greg Stucker had this to say:

Atlanta is a unique track that presents several challenges for us as a tiremaker – it is extremely abrasive, but at the same time it’s extremely fast. While the Gen-6 car added even more speed to the equation, thus putting more stress on the right side tires, just going to a harder compound wasn’t a viable solution. The Multi-Zone Tread technology enabled us to maintain the tractive compound on the outside portion of the tread and toughen up the inside three inches to help protect the part of the right-side tire that sees a lot of heat.

Kansas, on the other hand, was a little more than a year on this side of a repave. And while the track seemed to have lost some grip, it had not yet begun to wear tires. For this case, we chose to increase the grip on the left side of the car with a more tractive, single-compound tire. We paired that with a Multi-Zone Tread right-side that combined the same compound we’d run there since the repave on the outside for traction with a tougher, more heat resistant compound on the inboard three inches for endurance.

What we accomplished in 2013 was proof of concept – both on the track and in the manufacturing process. Building off what we’ve learned, we will come back this season and add several tracks to the Multi-Zone Tread roster.

NASCAR vice president of competition Robin Pemberton also weighed in on the tire technology:

Goodyear continues to improve the competition with the development of new tire technology. The Multi-Zone Tread tire gives us the ability to optimize the tire for enhanced performance and racing on the track. The Multi-Zone Tread technology will give us better racing long-term. This means that Goodyear can not only build safer tires, but also tires that will allow for enhanced competition for both our competitors and our fans.

Hopefully the improvements in tire technology, along with the Gen 6 car, will continue to improve the racing product in NASCAR.

[RPM2Night]